Ranked among the top 5 textile designers in a contest organized by the Ministry of Textiles.
It began in 2017 with a dream to celebrate Indian handloom and create timeless designs for modern sensibilities. Label Kritika was founded with a passion for preserving heritage, empowering artisans, and keeping traditions alive through fashion that feels deeply personal.
The brand focused on lehengas that stand apart through simplicity, elegance, and exclusivity. Instead of mainstream bling-heavy outfits, each lehenga is customized to tell a distinct story with thoughtful detailing and made-for-you finishing.
Today, more than 200 customers have trusted Label Kritika for pieces that honor individuality, quality, and sustainable craft. The story continues with every design created and every customer who becomes part of the journey.