Label Kritika

OUR STORY

How we turned a vision into reality.

Our Story

It all began in 2017, with a dream to celebrate the art of Indian handloom and create timeless designs that resonate with modern sensibilities. Founded with a passion for preserving heritage and empowering artisans, our journey has been about more than just fashion—it’s about keeping traditions alive.

Inspired by the elegance and finesse of Indian traditional dressing, we focused on crafting lehengas that stand out for their simplicity, elegance, and exclusivity. Unlike the mainstream bling-heavy outfits, our lehengas are tailored to tell unique stories, with each piece customized to perfection.

Today, we’re proud to have earned the trust of over 200 happy customers who value the individuality and sophistication of our creations. Every lehenga is a testament to our love for handloom, our dedication to quality, and our belief in sustainable fashion.
 
Our story continues with every thread woven, every design created, and every customer who becomes a part of our journey.

Our achivements

Ranked among the top 5 textile designers in a prestigious contest organized by the Ministry of Textiles.

Awarded by Magicka for outstanding contributions to the fashion industry.

Honored by SEAS Global for excellence in innovative fashion design.

Recognized for our unique contributions to the fashion and handloom industry.

Proud member of the Associated Chambers of Commerce and Industry of India.

Highlighted for our impactful designs and creative approach.

Celebrated for empowering women and contributing to sustainable fashion
practices.

Acknowledged for being among the top 21 notable personalities in fashion and lifestyle.